Tag Archives: Health centre

Not another boring survey?

Rebecca Marshall-Clarke  |  Adelphi Research UK
The BHBIA Members’ Exchange Forum on Customer Engagement gave us some food for thought. The forum shared some strong views on what we need to consider as an industry to improve the relationships we have with HCPs. With response rates declining and apparent frustration amongst potential...
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How to include the hard to reach?

Rebecca Marshall-Clarke |  Adelphi Research UK
 Are we in danger of focusing brand strategies only on engaged patients?
Patient–centricity has increasingly become a key element of pharma’s strategic decision–making. We are starting to see evidence that placing the patient at the heart of decisions is transforming pharma brands throughout their...
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