Joanna Thompson | Adelphi Research UK — Paola Franco | Janssen — Jon Puleston | GMI/AllGlobal
BHBIA Best Conference Paper 2014. Talk of gamification is on the increase. Not just in market research – but across a breadth of industries. Evidence from...
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BHBIA Best Conference Paper 2014. Talk of gamification is on the increase. Not just in market research – but across a breadth of industries. Evidence from...